Our Work
Our flexible outputs are applicable to a variety of business & marketing challenges. Here are just a few ways we’ve been of use to our clients lately:
Developing multi-dimensional profiles for the North America retail consumer that inform a strategy to drive foot traffic & sales across all adidas-owned doors.
Consumer research with a focus on primary data
Site visits across key markets
Shopper interviews
Store operations and key stakeholder interviews
Custom survey design and fielding
Data audit
Consumer profiles
Opportunity analysis
Retail relevance positioning
Cross-functional applications
Relevance roadmap
Learning agenda
Reigniting a nostalgic brand with a new comms positioning and playbook that arms their marketing team to meet a moment of increased distribution and investment.
Data audit
Custom quantitative research & survey design
Opportunity analysis
Brand pyramid
Comms positioning
Messaging strategy & framework
Tone of voice
Social media strategy & creative thought starters
Influencer strategy & partner recommendations
Activation briefs
Developing unique product positioning opportunities to launch its hero men’s product from cult status to mass adoption.
Data audit
Custom quantitative surveying
Category, consumer, and cultural context research
Consumer segmentation and profiles
Unique product positioning territories
Redesigning how adidas approaches partnership strategy for its top-tier collaborators so their cross-functional team is empowered to execute a clear, unique positioning for years to come.
Internal team, partner team and consumer surveying
Audit & opportunity analysis
Partnership positioning
Partner team workshops
Cross-functional breakout workshops
Playbook
Activation briefs & creative thought starters
Developing the north star strategy for a pivotal season that amplifies the league’s growth & reach.
Audit & opportunity analysis
Cultural positioning
Annual marketing strategy & framework
Relevance platform
Ecosystem application
Creating a brand positioning and segmented communication strategy that fuels local sales and global footprint expansion for the pioneer of coworking labs & office space.
Custom qualitative research & surveying
Audit & opportunity analysis
Brand positioning
Live workshops
Messaging strategy & frameworks across 5x discrete audience segments
Creative application
Brand placemat & playbook
Using cultural relevance & consumer insights to create brand and product stories for NakedCashmere’s critical fall/winter selling season.
Audit & opportunity analysis
Relevance platform
Seasonal marketing strategy
Messaging strategy & frameworks across 7x product drops
Relevance roadmap & rollout
Activation briefs & creative thought starters