Study Guides
Our latest thought leadership, trusted by thousands of thinkers at more than 150 brands & agencies in 58 countries.
Hiding in Plain Sight
November 2023
Why fitting in will be the best way to stand out in 2024.
The Dying Art of Listening
November 2023
It's long past time for companies to meet people where they actually are, not where brands want them to be.
The State of In-Store Retail
September 2023
The highly publicized rebirth of in-store shopping isn’t a joke. Here’s what we learned from visiting 18 shopping destinations in 6 states during Back to School season.
Indecision is Strategy’s Silent Saboteur
September 2023
Where indecision comes from, what it does to the work, and how to overcome it.
The Funnel is in Full Meltdown
July 2023
New data continues to show the short-sightedness of funnel thinking. When will planners listen?
Lost in Translation
June 2023
Strategy is in danger of framework f*cking itself into obsolescence. Here's how we're trying to fix it.
Anticuration
March 2023
We’re at a turning point in how we see the world around us. Are we ready to admit our viewfinders may be broken?
The Year of Practical Marketing
December 2022
The most important trend to watch in 2023.
ACES
November 2022
Questions to Ask at an Inflection Point
Secondhand Signals
September 2022
A new way to look at sustainability messaging for brands.
Defining Relevance: Part 2
August 2022
What factors matter most when it comes to building brand relevance?
Defining Relevance: Part 1
August 2022
We asked over 450 people to define the word & tell us what factors make brands relevant to them.
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