About Us
Quick Study was founded in 2022 when it became clear that the traditional strategic process and its outputs no longer fit marketers’ needs.
Inside agencies, strong thinking is slowed by layers, distanced from decision-makers, and shaped more by instinct than real understanding. Strategy is either rushed upfront or overbuilt to the point of uselessness. This results in real consequences: wasted resources, indefensible decisions, missed opportunities, and eroded confidence.
At the same time, the world is speeding up. Marketing is now expected to hit an expanded set of targets with a constrained set of resources. To adapt, brands need a mix of business experts, decision-making partners, consumer researchers, and cultural reality-checkers — yesterday.
Quick Study is a new model built to meet exactly those needs.
Our clients come to us when things feel complex, ineffective, unclear, or just stuck. They leave with clarity, alignment, and a plan every team can execute with momentum and confidence. And we’ve even heard we make it fun along the way.
Philosophy
❋ Dedicated Expertise
With us, it’s personal. You have senior talent dedicated to solving your challenges. No handoffs, no one behind the scenes, just reliable expertise and years of honed intuition to get you the right answer, faster.
❋ Shared Ambition
Your goals are our goals, and we only deliver work we’re proud of. We’ll become your #1 cheerleader.
❋ Precision
Our process is consistent but our application is fit for purpose. We help our partners sharpen their questions to unlock better answers, and are tuned to quickly parse signal from noise.
❋ Required Collaboration
It’s not a buzzword, it’s core to our method. Whether working directly with brands or in the trenches with agencies, building together is building better. Extra points for cross-functional client teams.
❋ Relevance is the KPI
The main question we answer is surprisingly simple: what will make people care about you?
Alexa and Rob are the real deal—the kind of team you want in your corner for all the big, gnarly, complex ‘how are we ever going to solve this?’ problems.
Laura Maness, Alembic AI | Former Global CEO, Grey Group; CEO, Havas New York
Never underestimate the value of efficient people who simply get it.
Chris Cereda | CCO, Cornerstone/The Fader
Co-Founders & Principles
Alexa operates at the intersection of art and discipline — where taste and curiosity serve effectiveness. Over 15+ years, she’s built brands like adidas, L’Oréal, and Chobani at agencies like Droga5 and Translation, earning a reputation for cutting through complexity and being relentless in her pursuit of sharper thinking.
Most recently, she led culture-first shop Annex88 as Managing Director, helping it earn “Small Agency of the Year” at the Webbys.
Grounded in a deep interest in human behavior and a background in business, bolstered by her time at Stanford GSB, Alexa brings a steady, clear-eyed perspective that teams trust.
Rob loves asking why and then using every possible tool at his disposal to find a clear, actionable answer.
Prior to cofounding Quick Study, he led strategy at Annex88 for 6+ years, developing insights that drove relevance and sales for adidas, Beam Suntory, Keurig Dr. Pepper, Hyatt, and more.
He also has experience at Huge and Droga5, and has been a judge for various advertising, social media, and brand categories at the Webbys, Shortys, and London International Awards.
A mix of traditional and nontraditional agencies
With experience across world-class brands
And recognized as best-in-class
The team's deep insight into customer research and knowing the space so well makes them outstanding. There was such fluency in qualitative & quantitative research methods regardless of the industry they were focused on (especially because our company was quite niche!) They were also just fun people to get to partner with which made the whole process so enjoyable.
Anonymous Client Feedback Survey Response, 2026
Quick Study provided a brand relevance foundation that was grounded in our institution's core identity, but in a way that was much more relevant for our core demographic of young adults, whose preferences and attitudes are changing at a faster and faster pace. This helped us increase trust in our brand with our audiences, AND in our marketing with an internal audience, allowing our team to push boundaries in ways we haven't been able to do before.
Anonymous Client Feedback Survey Response, 2026