Study Guides
Original research & POVs from Quick Study. Subscribe today.
March 2026
4 Charts Every CMO Should See About AI, According to Consumers
New research from Quick Study shows where AI use is acceptable for brands and where it’s a liability.
November 2025
One Fallacy After Another
In 2026, let's stop taking youth "trends" at face value and start understanding why they happen.
January 2025
Perception Interception
Self-disruption is the best way to get consumers to rethink your brand. Here’s how to do it.
October 2024
Going Out on a Whim: Proposing a Structure for Spontaneity
New research shows Americans are looking for more spontaneity in their lives. Can brands step up and make it happen?
August 2024
The Busywork Economy Comes For Marketing
The quest for optimization has transcended business and infected mass culture. Now brands need to decide if they’re in the business of creating homework or adding actual value.
May 2024
Control State
New research from Quick Study shows people want more control in their interactions with brands. So how do you give it to them?
January & February 2024
November 2023
Hiding in Plain Sight
Why fitting in will be the best way to stand out in 2024.
November 2023
The Dying Art of Listening
It's long past time for companies to meet people where they actually are, not where brands want them to be.
September 2023
The State of In-Store Retail
The highly publicized rebirth of in-store shopping isn’t a joke. Here’s what we learned from visiting 18 shopping destinations in 6 states during Back to School season.
September 2023
Indecision is Strategy’s Silent Saboteur
Where indecision comes from, what it does to the work, and how to overcome it.
July 2023
The Funnel is in Full Meltdown
New data continues to show the short-sightedness of funnel thinking. When will planners listen?
June 2023
Lost in Translation
Strategy is in danger of framework f*cking itself into obsolescence. Here's how we're trying to fix it.
March 2023
Anticuration
We’re at a turning point in how we see the world around us. Are we ready to admit our viewfinders may be broken?
December 2022
The Year of Practical Marketing
The most important trend to watch in 2023.
November 2022
ACES
Questions to Ask at an Inflection Point
September 2022
Secondhand Signals
A new way to look at sustainability messaging for brands.
August 2022
Defining Relevance: Part 2
What factors matter most when it comes to building brand relevance?
August 2022
Defining Relevance: Part 1
