Study Guides

Our latest thought leadership, trusted by thousands of thinkers at more than 150 brands & agencies in 58 countries. Reach out if you’d like a custom Study Guide produced for your organization.

January 2025

Perception Interception

Self-disruption is the best way to get consumers to rethink your brand. Here’s how to do it.

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October 2024

Going Out on a Whim: Proposing a Structure for Spontaneity

New research shows Americans are looking for more spontaneity in their lives. Can brands step up and make it happen?

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August 2024

The Busywork Economy Comes For Marketing

The quest for optimization has transcended business and infected mass culture. Now brands need to decide if they’re in the business of creating homework or adding actual value.

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May 2024

Control State

New research from Quick Study shows people want more control in their interactions with brands. So how do you give it to them?

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January & February 2024

Part 1: Welcome to Your Soloculture
Part 2: Time is of My Essence
Part 3: Zero Blitz
Part 4: The Only Way Out Is Through

November 2023

Hiding in Plain Sight

Why fitting in will be the best way to stand out in 2024.

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November 2023

The Dying Art of Listening

It's long past time for companies to meet people where they actually are, not where brands want them to be.

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September 2023

The State of In-Store Retail

The highly publicized rebirth of in-store shopping isn’t a joke. Here’s what we learned from visiting 18 shopping destinations in 6 states during Back to School season.

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September 2023

Indecision is Strategy’s Silent Saboteur

Where indecision comes from, what it does to the work, and how to overcome it.

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July 2023

The Funnel is in Full Meltdown

New data continues to show the short-sightedness of funnel thinking. When will planners listen?

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June 2023

Lost in Translation

Strategy is in danger of framework f*cking itself into obsolescence. Here's how we're trying to fix it.

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March 2023

Anticuration

We’re at a turning point in how we see the world around us. Are we ready to admit our viewfinders may be broken?

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December 2022

The Year of Practical Marketing

The most important trend to watch in 2023.

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November 2022

ACES

Questions to Ask at an Inflection Point

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September 2022

Secondhand Signals

A new way to look at sustainability messaging for brands.

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August 2022

Defining Relevance: Part 2

What factors matter most when it comes to building brand relevance?

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August 2022

Defining Relevance: Part 1

We asked over 450 people to define the word & tell us what factors make brands relevant to them.

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