Our Work

Our flexible outputs are applicable to a variety of business & marketing challenges. Here are just a few ways we’ve been of use to our clients lately:

Developing multi-dimensional profiles for the North America retail consumer that inform a strategy to drive foot traffic & sales across all adidas-owned doors.

  • Consumer research with a focus on primary data

    • Site visits across key markets

    • Shopper interviews

    • Store operations and key stakeholder interviews

    • Custom survey design and fielding

  • Data audit

  • Consumer profiles

  • Opportunity analysis

  • Retail relevance positioning

  • Cross-functional applications

  • Relevance roadmap

  • Learning agenda

Developing the brand positioning and overall reason-for-being to launch a new business venture for a global retail titan.

  • Data audit

  • Custom consumer, cultural and industry research

  • Onsite cross-functional workshops

  • Consumer profile & driving insights

  • GTM brand positioning and strategic framework

    • Measurable brand objectives, vision, role (internal & external), positioning, core tenets

Reigniting a nostalgic brand with a new comms positioning and playbook that arms their marketing team to meet a moment of increased distribution and investment.

  • Data audit

  • Custom quantitative research & survey design

  • Opportunity analysis

  • Brand pyramid

  • Comms positioning

  • Messaging strategy & framework

  • Tone of voice

  • Social media strategy & creative thought starters

  • Influencer strategy & partner recommendations

  • Activation briefs

A hybrid Study Guide + Focused Sprint to help the brand understand the complexities of today’s fragmented media landscape, and then use that intelligence to create an actionable comms plan for GoDaddy’s upcoming marquee campaign moment.

  • Brand and consumer data audit

  • Custom consumer and cultural research

  • Study Guide Presentation: The State of Media & Advertising in an Age of Fragmentation

  • Audience implications

  • Relevant case study analysis

  • Comms plan development

  • Rollout calendar

  • Paid, Owned, Earned approach & thought starters

Synthesizing a wide range of internal data and cultural research into a clear, multi-pronged music strategy for an iconic beverage brand.

  • Data audit

  • Gen Z-focused research

  • Landscape analysis

  • Opportunity identification

  • Strategic imperatives & summary

  • Creative thought starters

Developing unique product positioning opportunities to launch its hero men’s product from cult status to mass adoption.

  • Data audit

  • Custom quantitative surveying

  • Category, consumer, and cultural context research

  • Consumer segmentation and profiles

  • Unique product positioning territories

Redesigning how adidas approaches partnership strategy for its top-tier collaborators so their cross-functional team is empowered to execute a clear, unique positioning for years to come.

  • Internal team, partner team and consumer surveying

  • Audit & opportunity analysis

  • Partnership positioning

  • Partner team workshops

  • Cross-functional breakout workshops

  • Playbook

  • Activation briefs & creative thought starters

Developing the north star strategy for a pivotal season that amplifies the league’s growth & reach.

  • Audit & opportunity analysis

  • Cultural positioning

  • Annual marketing strategy & framework

  • Relevance platform

  • Ecosystem application

Creating a brand positioning and segmented communication strategy that fuels local sales and global footprint expansion for the pioneer of coworking labs & office space.

  • Custom qualitative research & surveying

  • Audit & opportunity analysis

  • Brand positioning

  • Live workshops

  • Messaging strategy & frameworks across 5x discrete audience segments

  • Creative application

  • Brand placemat & playbook

Using cultural relevance & consumer insights to create brand and product stories for NakedCashmere’s critical fall/winter selling season.

  • Audit & opportunity analysis

  • Relevance platform

  • Seasonal marketing strategy

  • Messaging strategy & frameworks across 7x product drops

  • Relevance roadmap & rollout

  • Activation briefs & creative thought starters