Our Work

Our flexible outputs are applicable to a variety of business & marketing challenges. Here are just a few ways we’ve been of use to our clients lately:

Redesigning how adidas approaches partnership strategy for its top-tier collaborators, empowering their cross-functional team to execute a clear, unique positioning for years to come.

  • Internal team, partner team and consumer surveying

  • Audit & opportunity analysis

  • Partnership positioning

  • Partner team workshops

  • Cross-functional breakout workshops

  • Playbooks

  • Activation briefs & creative thought starters

Result: Clear, ownable positionings for adidas’s relationships with Pharrell, Edison Chen, Willy Chavarria, and more.

Complete reimagining of four legacy dating apps, focused on increasing usage and relevance amongst a difficult-to-target older cohort of daters.

  • Data audits

  • Custom quantitative research & surveying

  • Cultural landscape research

  • Audit & opportunity analyses

  • Brand positionings for JDate, Christian Mingle, Silver Singles, and EliteSingles

  • Messaging strategy & frameworks across 8x audience segments across the 4x brands

  • Product implications

  • Full-up visual identity and logo development

  • Comprehensive brand playbooks

Result: “Surging growth” for four previously stagnant dating platforms, including a 50% increase in DAUs for Jdate since launch.

Redefining Ingenio’s category and priority portfolio brands through deep consumer research to align product, brand, and marketplace strategy and establish lasting leadership as the category scales.

  • Audit of existing audience data and research

  • Customer qualitative and quantitative audience research, combining surveys, in-depth interviews, and audience profile development across current and prospective users

  • Internal, cross-functional team surveying

  • Growth audience identification, brand mapping, and profile development (5x)

  • Category and brand-level opportunity analyses

  • Parent-company and category-level repositioning

  • Brand-level strategies and positionings (3x)

  • Internal sell-in via Board and Company-wide presentations

Creating positionings that amplify the league’s growth and reach around their two biggest seasons ever: first for the arrival season of Lionel Messi, and then for the league’s 30th anniversary.

  • Audit & opportunity analysis

  • Cultural positioning

  • Annual marketing strategies & frameworks

  • Relevance platform

  • Ecosystem application (MLS is Back, All-Star, MLS Cup)

Results:

  • 2023 strategy to capitalize on the imminent arrival of Messi

  • Kicked off the 2025 season with a viral Super Bowl spot featuring Doechii

  • The 2025 season strategy resulted in:

    • Record attendance

    • Record viewership

    • Record digital interactions with the league

Preparing the brand for its long-awaited return to Super Bowl advertising by helping them understand how to successfully introduce their newest product offering to the broadest possible audience.

  • Brand and consumer data audit

  • Custom consumer and cultural research

  • Study Guide presentation: The State of Media & Advertising in an Age of Fragmentation

  • Audience implications

  • Relevant case study analysis

  • Comms plan development

  • Rollout calendar

  • Paid, Owned, Earned approach & thought starters

Result: The Creative B2B Grand Prix winning campaign at Cannes.

Developing a messaging strategy that speaks specifically to Gen Z entrepreneurs – a new breed of business owner that has different values and behaviors than their predecessors – in an extremely competitive category.

  • Data audit

  • Custom cultural and audience research

  • Live workshops

  • Key message development and testing

Developing multi-dimensional profiles for the North America retail consumer that inform a strategy to drive foot traffic & sales across all adidas-owned doors.

  • Consumer research with a focus on primary data

    • Site visits across key markets

    • Shopper interviews

    • Store operations and key stakeholder interviews

    • Custom survey design and fielding

  • Data audit

  • Consumer profiles

  • Opportunity analysis

  • Retail relevance positioning

  • Cross-functional applications

  • Relevance roadmap

  • Learning agenda

Developing the brand positioning and overall reason-for-being to launch a new business venture for a global retail titan.

  • Data audit

  • Custom consumer, cultural and industry research

  • Onsite cross-functional workshops

  • Consumer profile & driving insights

  • GTM brand positioning and strategic framework

  • Measurable brand objectives, vision, role (internal & external), positioning, core tenets

Reigniting a nostalgic brand with a new comms positioning and playbook that arms their marketing team to meet a moment of increased distribution and investment.

  • Data audit

  • Custom quantitative research & survey design

  • Opportunity analysis

  • Brand pyramid

  • Comms positioning

  • Messaging strategy & framework

  • Tone of voice

  • Social media strategy & creative thought starters

  • Influencer strategy & partner recommendations

  • Activation briefs

Synthesizing a wide range of internal data and cultural research into a clear, multi-pronged music strategy for an iconic beverage brand.

  • Data audit

  • Gen Z-focused research

  • Landscape analysis

  • Opportunity identification

  • Strategic imperatives & summary

  • Creative thought starters

Rethinking how a liberal arts college captures the interest of Gens Z and Alpha in a moment when Higher Education is struggling to maintain relevance.

  • Data audit

  • Custom quantitative research & surveying

  • In-depth interviews with staff, faculty and current students

  • Opportunity analysis

  • Positioning workshops

  • Brand positioning

  • Messaging strategy and frameworks across 2x priority audiences

Developing unique product positioning opportunities to launch its hero men’s product from cult status to mass adoption.

  • Data audit

  • Custom quantitative surveying

  • Category, consumer, and cultural context research

  • Consumer segmentation and profiles

  • Unique product positioning territories

Creating a brand positioning and segmented communication strategy that fuels local sales and global footprint expansion for the pioneer of coworking labs & office space.

  • Custom qualitative research & surveying

  • Audit & opportunity analysis

  • Brand positioning

  • Live workshops

  • Messaging strategy & frameworks across 5x discrete audience segments

  • Creative application

  • Brand placemat & playbook

Using cultural relevance & consumer insights to create brand and product stories for NakedCashmere’s critical fall/winter selling season.

  • Audit & opportunity analysis

  • Relevance platform

  • Seasonal marketing strategy

  • Messaging strategy & frameworks across 7x product drops

  • Relevance roadmap & rollout

  • Activation briefs & creative thought starters

Taking a brand rooted in authenticity and rolling it out to a more multicultural audience, fueled by deep research to understand how different communities are engaging with the spirits world today.

  • Custom qualitative and quantitative audience surveys

  • Analysis of cultural landscape for vodka

  • Translation of brand’s positioning to 2x multicultural audiences

  • Key message development and creative feedback

Research and opportunity identification for the future expansion of an iconic streetwear brand.

  • Custom, multi-national quantitative and qualitative research

  • Brand naming and concept testing

  • Results analysis and recommendations

Result: Internal clarity on product expectations, brand names, and price points of future Off-White releases.