Our Work

Our flexible outputs are applicable to a variety of business & marketing challenges. Here are just a few ways we’ve been of use to our clients lately:

Developing multi-dimensional profiles for the North America retail consumer that inform a strategy to drive foot traffic & sales across all adidas-owned doors.

  • Consumer research with a focus on primary data

    • Site visits across key markets

    • Shopper interviews

    • Store operations and key stakeholder interviews

    • Custom survey design and fielding

  • Data audit

  • Consumer profiles

  • Opportunity analysis

  • Retail relevance positioning

  • Cross-functional applications

  • Relevance roadmap

  • Learning agenda

Reigniting a nostalgic brand with a new comms positioning and playbook that arms their marketing team to meet a moment of increased distribution and investment.

  • Data audit

  • Custom quantitative research & survey design

  • Opportunity analysis

  • Brand pyramid

  • Comms positioning

  • Messaging strategy & framework

  • Tone of voice

  • Social media strategy & creative thought starters

  • Influencer strategy & partner recommendations

  • Activation briefs

Developing unique product positioning opportunities to launch its hero men’s product from cult status to mass adoption.

  • Data audit

  • Custom quantitative surveying

  • Category, consumer, and cultural context research

  • Consumer segmentation and profiles

  • Unique product positioning territories

Redesigning how adidas approaches partnership strategy for its top-tier collaborators so their cross-functional team is empowered to execute a clear, unique positioning for years to come.

  • Internal team, partner team and consumer surveying

  • Audit & opportunity analysis

  • Partnership positioning

  • Partner team workshops

  • Cross-functional breakout workshops

  • Playbook

  • Activation briefs & creative thought starters

Developing the north star strategy for a pivotal season that amplifies the league’s growth & reach.

  • Audit & opportunity analysis

  • Cultural positioning

  • Annual marketing strategy & framework

  • Relevance platform

  • Ecosystem application

Creating a brand positioning and segmented communication strategy that fuels local sales and global footprint expansion for the pioneer of coworking labs & office space.

  • Custom qualitative research & surveying

  • Audit & opportunity analysis

  • Brand positioning

  • Live workshops

  • Messaging strategy & frameworks across 5x discrete audience segments

  • Creative application

  • Brand placemat & playbook

Using cultural relevance & consumer insights to create brand and product stories for NakedCashmere’s critical fall/winter selling season.

  • Audit & opportunity analysis

  • Relevance platform

  • Seasonal marketing strategy

  • Messaging strategy & frameworks across 7x product drops

  • Relevance roadmap & rollout

  • Activation briefs & creative thought starters