❋

Super Bowl Research & Comms + Activation Planning

The image is the logo of GoDaddy Aero, featuring a circular icon with a globe and a swoosh, alongside the text 'GoDaddy Aero'.

Overview

❋ The Challenge

When GoDaddy returned to the Super Bowl for the first time in a decade, it needed to get the message right. Its core audience — small and side-hustle business owners — respond to clarity and expertise, but in a crowded category and the most competitive media moment of the year, the challenge was to stand out as the trusted, go-to partner.

❋ The Relevance Unlock

GoDaddy is already everywhere its audience operates, it just needed to break out from behind a wall of shallow awareness and low visibility.

So we turned ubiquity into proof. Instead of a 30-second demo, GoDaddy launched a real, celebrity-founded business and used the Super Bowl ecosystem to show how GoDaddy powers every step, from idea to execution. We positioned GoDaddy as the on-demand confidence and capabilities booster for any small business owner.

❋ The Outcome

The campaign marked GoDaddy’s return to the Super Bowl with clarity and impact, reintroducing the brand at scale and launching its competitive AI-powered product.

  • Cannes Lions – Creative B2B Grand Prix Winner

  • Elevated GoDaddy in B2B creative credibility

  • Widely discussed as a return done right, earning top spots on most Super Bowl advertising roundups

  • Drove significant earned media and industry attention

What We Delivered

Custom Research

Cultural + Audience Intelligence

Competitive Analysis

Comms Strategy

Rollout Strategy

Platform Recommendations

Project Duration: 4 weeks

“It’s Like You Know What You’re Doing” centers on the confidence this audience is looking for, with GoDaddy as the enabler.

A person wearing reflective goggles, with a blurry blue background, possibly at an event or presentation.

The novelty of launching a real product to demonstrate the effectiveness and ease of GoDaddy’s new Airo AI product proved more powerful than explanation alone. It turned functionality into something tangible and memorable, and led to a surge in interest in the “Goggle Glasses,” which went to backorder status.

A timeline infographic for the GoDaddy Super Bowl Campaign showing phases, popular search months for buying a domain, building a website, and registering a new business from October 2024 to September 2025. The infographic highlights when preseed activations will occur to maximize impact after the Super Bowl.

A mapped rollout across audiences, product features, and high-engagement moments enabled a coordinated set of activations that built buzz and narrative around the big game.

“Quick Study was meaningfully different from other strategy partners I’ve worked with because of their efficiency, the thoughtfulness, the careful research, the willingness to listen.”

Quick Study Client

More Work

Willy Chavarria sitting on a counter in a retail store, wearing sunglasses and a sweatshirt with a graphic design, with floral arrangements and a bicycle in the background.

Partnership Strategy

A man leaning against a concrete wall outdoors, wearing a beige outfit and a patterned jacket, with a red logo overlaid on the image.

Product Positioning & Campaign Strategy for Menswear

MLS logo overlaid on a soccer field scene with players and an audience in the background.

Seasonal & Key Moment Strategies

Collage of music and audio related posters, featuring a black Sonos speaker, album covers, and song titles with the Sonos logo overlay.

Global Partnership POV & Passion Point Strategies for Music, Cinema, Sport, and Design

Interior of a retail store with clothing displays, mannequins, and lighting fixtures. The Adidas logo is overlaid in the foreground.

Retail Innovation Strategy

Close-up of wheat stalks in a field with the word 'Ingeno' overlayed

Category & Multi-Brand Positioning for Leaders in the Spiritual Wellness Space

Bottle of Tito's Handmade Vodka and a glass of red cocktail with lime slices on a wooden table outdoors.

Multicultural & Partnership Strategies

Two people holding hands outdoors with sunlight filtering through trees in the background, overlaid with the text 'spark networks'.

Multi-Brand Positioning & Vis ID for JDate, Christian Mingle, and more